Me. Myself. I.

& You?

I listen. I collaborate. I guide.

Working Together
My design process is based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience professional, I employ process, empathy, best practice, and gather real user data to guide direction.

Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.

Most importantly of all...🤓
I might Slack a few animated gifs in the process.


Head of Design at Assertis Ltd

2015 – 2018 London, UK

Lead UX/UI Designer at Lightmaker

2011 – 2015 Kent, UK

Lead Designer at Eonic

2010 – 2011 Kent, UK

Designer at The Creative Workshop (TCWS)

2006 – 2010 Kent, UK


Featured Gallery, Aiga

XBox World of Tanks

Webby Honoree, Webby Awards

Lightmaker team for Fulham FC

Law Website of The Month, Precedent

Norton Rose Fulbright


Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre


Structure & Team ManagementMentoringDesignOpsUser TestingUX DesignPersonasInformation ArchitectureCard SortsHeuristic AnalysisStakeholder ManagementWireframingInteraction DesignPrototyping (Axure/Principle/Keyshape)Data-Driven DesignProduct AuditingGA Analysis


Occasionally I crash mountain bikes