Me. Myself. I.

& You?

I listen. I collaborate. I guide.

Working Together
My design process is based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience professional, I employ process, empathy, best practice, and gather real user data to guide direction.

Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.

Most importantly of all...🤓
I might Slack a few animated gifs in the process.


Head of Design Assertis Ltd 2015 – 2018 London, UK
Lead UX/UI Designer Lightmaker 2011 – 2015 Kent, UK
Lead Designer Eonic 2010 – 2011 Kent, UK
Designer The Creative Workshop (TCWS) 2006 – 2010 Kent, UK


Featured Gallery, Aiga XBox World of Tanks
Webby Honoree, Webby Awards Lightmaker team for Fulham FC
Law Website of The Month, Precedent Norton Rose Fulbright


NokiaChelsea FCFairtradeDisneyNHSOxford UniversityRBSCouttsFly DubaiGeneral Medical CouncilGatwick ExpressGo Ahead Group PLCFulham FCHouse of LordsAMEXEurotunnelCorinthia HotelsNorton Rose FulbrightWargaming: World of TanksThe Open ChampionshipSouthbank Centre


Structure & Team ManagementMentoringDesignOpsUser TestingUX DesignPersonasInformation ArchitectureCard SortsHeuristic AnalysisStakeholder ManagementWireframingInteraction DesignPrototyping (Axure/Principle/Keyshape)Data-Driven DesignProduct AuditingGA Analysis


Occasionally I crash mountain bikes