My Work Speaking About Me
Role
Experience Direction, Creative Direction
Year
2015
Company
Go-Ahead Group PLC
Platform
iOS, Android
How might we...
Deliver a premium transport booking service taking passengers direct from London Victoria to London Gatwick Airport within 30 minutes? 🤓
What I did
- Collaborated with project manager, architect, engineers, and client to developed user flows, information architecture, conceptual design, and dashboard KPIs
- Created high fidelity design prototypes
- Educated client on design’s best practice
- Designed to incorporate a brand identity into the finished product
- Delivered design system & assets for production
Discover
I led a complete cross-platform redesign and overhaul of the apps. Our main challenge was to make it quick and easy for users to download the app (it had to remain light for those on mobile data traveling from abroad) and fast to purchase the right ticket for the customer to purchase on the station platform with minimal investment required to learn the app.
Define
I led a complete cross-platform redesign and overhaul of the apps. Our main challenge was to make it quick and easy for users to download the app (it had to remain light for those on mobile data traveling from abroad) and fast to purchase the right ticket for the customer to purchase on the station platform with minimal investment required to learn the app.
Design
My professional interactions are based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience leader, I employ process, empathy, best practice, and gather real user data to guide direction.
Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.
Research
My professional interactions are based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience leader, I employ process, empathy, best practice, and gather real user data to guide direction.
Methodology
Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.
Research
My professional interactions are based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience leader, I employ process, empathy, best practice, and gather real user data to guide direction.
Methodology
Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.
Impact
Discoveries
- Collaborated with project manager, architect, engineers, and client to developed user flows, information architecture, conceptual design, and dashboard KPIs
- Created high fidelity design prototypes
- Educated client on design’s best practice
- Designed to incorporate a brand identity into the finished product
- Delivered design system & assets for production