I listen. I collaborate. I guide.
My professional interactions are based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience leader, I employ process, empathy, best practice, and gather real user data to guide direction.
Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.
10+ years of Senior Experience
Head of UX/UI
IOTA Foundation, London / Remote
Head of Design
Assertis Ltd, London
Lead UX/UI Designer
Aiga Featured Gallery
XBOX World of Tanks
Lightmaker team for Fulham FC
Precedent website of the month
Norton Rose Fulbright
Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa
Structure & Team Management Mentoring DesignOps User Testing UX Design Personas Information Architecture Card Sorts Heuristic Analysis Stakeholder Management Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Google Analytics: Quantitative Analysis