Gatwick Express

Speaking About

Role

Experience Direction, Creative Direction

Year

2015

Company

Go-Ahead Group PLC

Platform

iOS, Android

How might we...

Deliver a premium transport booking service taking passengers direct from London Victoria to London Gatwick Airport within 30 minutes? 🤓

What I did

Collaborated with project manager, architect, engineers, and client to developed user flows, information architecture, conceptual design, and dashboard KPIs
Created high fidelity design prototypes
Educated client on design’s best practice
Designed to incorporate a brand identity into the finished product
Delivered design system & assets for production

Discover

I led a complete cross-platform redesign and overhaul of the apps. Our main challenge was to make it quick and easy for users to download the app (it had to remain light for those on mobile data traveling from abroad) and fast to purchase the right ticket for the customer to purchase on the station platform with minimal investment required to learn the app.

Define

Design

My professional interactions are based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience leader, I employ process, empathy, best practice, and gather real user data to guide direction.

Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.

Research

Methodology

Research

Methodology

Impact

Discoveries

Collaborated with project manager, architect, engineers, and client to developed user flows, information architecture, conceptual design, and dashboard KPIs
Created high fidelity design prototypes
Educated client on design’s best practice
Designed to incorporate a brand identity into the finished product
Delivered design system & assets for production

Next Project →

Reach me through LinkedIn or Twitter

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