About Andrew

Speaking About

I listen. I collaborate. I guide.


Working together

My professional interactions are based on honesty, transparency, and communication. One of my main strengths is true versatility with contemporary design: a nod to current trends but without being a slave to fashion. Equally, as a User Experience leader, I employ process, empathy, best practice, and gather real user data to guide direction.


Data is the primary starting point for driving decisions. Then we consider how it works. What it looks like. Information Architecture. Journey mapping. Wireframing. Prototyping. Testing. UI Design. Testing again. Post-launch analysis. Then continually refine and improve to fully craft our product.


10+ years of Senior Experience

Head of UX/UI

IOTA Foundation, London / Remote


Head of Design

Assertis Ltd, London


Lead UX/UI Designer

Lightmaker, UK




Aiga Featured Gallery

XBOX World of Tanks


Webby Honoree

Lightmaker team for Fulham FC


Precedent website of the month

Norton Rose Fulbright


Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa


Structure & Team Management Mentoring DesignOps User Testing UX Design Personas Information Architecture Card Sorts Heuristic Analysis Stakeholder Management Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Google Analytics: Quantitative Analysis

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