Understand. Collaborate. Guide.


Our approach

We steer teams to deliver intuitive products in complex technical environments. By linking inventors and problem solvers to build better solutions, we achieve our mission of onboarding mainstream users and delivering greater commercial value to business.

Working together

Our professional interactions are based on honesty, transparency, and communication. Let’s discuss your strategic requirements together; we’ll delivering compelling experiences that delight your customers and end-users.

10+ years of design leadership

Founding Consultant

Digital Zen, London / Remote


Director, Design and User Experience

IOTA Foundation, London / Remote


Head of Design

Assertis, London


Lead UX/UI Designer

Lightmaker, UK



AIGA Featured

XBOX World of Tanks

Webby Honoree x2

Lightmaker Team for Fulham FC

Precendent website of the month

Norton Rose Fulbright

Past Projects and Clients

Trademark East Africa, IOTA, Nakama Labs, Volksbank, Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council.

What makes us tick…

🏞️ Countryside exploration 🧯 Cooking experimentation 🧠 Visionary podcasts 🎹 Music production (Logic 🤍) 🚴‍♂️ Two-wheeled adventures 🧘 Inflexible yoga 🥃 Sipping fine malt 🎶 Offbeat gigs 🐈 Cat whispering 🌱 Constant curiosity ☕️ Mud with caffeine, please

Reach out through LinkedIn, or book a meeting