About Andrew

Speaking About

I listen. I collaborate. I guide.


My approach

My long-term mission is to onboard mainstream users to exciting new products and technologies.

With insight and experience I provide leadership and guidance to deliver results in unpredictable technical environments.

In doing so, I build, steer and empower product teams to operate as innovators, thinkers, inventors and problem solvers.

Working together

My professional interactions are based on honesty, transparency, and communication.

Employing a highly collaborative approach, I listen, question, understand, then advise or take action.

Let’s target your strategic requirements together; we’ll deliver measurable outcomes that delight your end-users and exceed business objectives.


10+ years of leadership

Director, Design and User Experience

IOTA Foundation, London / Remote


Head of Design

Assertis Ltd, London


Lead UX/UI Designer

Lightmaker, UK




AIGA Featured

XBOX World of Tanks


Webby Honoree

Lightmaker team for Fulham FC


Precedent website of the month

Norton Rose Fulbright


Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa


Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Hotjar Google Analytics: Quantitative Analysis


User Testing UX Design Methodologies Personas Information Architecture Card Sorts Heuristic Analysis


Board and Executive-level Stakeholder Management Front-End Team Building Talent Spotting Recruitment Strategies OKRs Mentoring Scoping DesignOps

Reach me through LinkedIn or Twitter