I listen. I collaborate. I guide.
My long-term mission is to onboard mainstream users to exciting new products and technologies.
With insight and experience I provide leadership and guidance to deliver results in unpredictable Web3 environments.
In doing so, I build, steer and empower product teams to operate as innovators, thinkers, inventors and problem solvers.
My professional interactions are based on honesty, transparency, and communication.
Employing a highly collaborative approach, I listen, question, understand, then advise or take action.
Let’s target your strategic requirements together; we’ll deliver measurable outcomes that delight your end-users and exceed business objectives.
10+ years of leadership
Director, Design and User Experience
IOTA Foundation, London / Remote
Head of Design
Assertis Ltd, London
Lead UX/UI Designer
Aiga Featured Gallery
XBOX World of Tanks
Lightmaker team for Fulham FC
Precedent website of the month
Norton Rose Fulbright
Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa
Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Hotjar Google Analytics: Quantitative Analysis
User Testing UX Design Methodologies Personas Information Architecture Card Sorts Heuristic Analysis
Board and Executive-level Stakeholder Management Front-End Team Building Talent Spotting Recruitment Strategies OKRs Mentoring Scoping DesignOps