About Andrew

Projects Speaking About

I listen. I collaborate. I guide.

🤝

My approach

My long-term mission is to onboard mainstream users to exciting new products and technologies.

With insight and experience I provide leadership and guidance to deliver results in unpredictable Web3 environments.

In doing so, I build, steer and empower product teams to operate as innovators, thinkers, inventors and problem solvers.

Working together

My professional interactions are based on honesty, transparency, and communication.

Employing a highly collaborative approach, I listen, question, understand, then advise or take action.

Let’s target your strategic requirements together; we’ll deliver measurable outcomes that delight your end-users and exceed business objectives.

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Experience

10+ years of leadership

Director, Design and User Experience

IOTA Foundation, London / Remote

2018-Present

Head of Design

Assertis Ltd, London

2015-2018

Lead UX/UI Designer

Lightmaker, UK

2011-2015

Awards

2015

Aiga Featured Gallery

XBOX World of Tanks

2013

Webby Honoree

Lightmaker team for Fulham FC

2012

Precedent website of the month

Norton Rose Fulbright

Clients

Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa

Product

Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Hotjar Google Analytics: Quantitative Analysis

Research

User Testing UX Design Methodologies Personas Information Architecture Card Sorts Heuristic Analysis

Management

Board and Executive-level Stakeholder Management Front-End Team Building Talent Spotting Recruitment Strategies OKRs Mentoring Scoping DesignOps

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