About Andrew

My Work Speaking About Me

I listen. I collaborate. I guide.


Working together

My professional interactions are based on honesty, transparency, and communication.

I employ a highly collaborative approach; One of the most important principles is to listen first, understand, then talk later.

As a principle, I understand of both business and end-user needs, translating into measurable outcomes.

My approach

At IOTA Foundation, I build front-end teams and provide UX consulting with leadership, guidance and oversight on key Web3 initiatives.

How do you deliver exceptional results in a fast-moving Web3 environment?

By empowering the entire UX/UI team to operate as innovators, thinkers, inventors, creators, team players and individual contributors.


10+ years of leadership experience

Director, Design and User Experience

IOTA Foundation, London / Remote


Head of Design

Assertis Ltd, London


Lead UX/UI Designer

Lightmaker, UK




Aiga Featured Gallery

XBOX World of Tanks


Webby Honoree

Lightmaker team for Fulham FC


Precedent website of the month

Norton Rose Fulbright


Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa


Structure & Team Management Mentoring DesignOps User Testing UX Design Personas Information Architecture Card Sorts Heuristic Analysis Stakeholder Management Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Google Analytics: Quantitative Analysis