My Work Speaking About Me
I listen. I collaborate. I guide.
🤝
Working together
My professional interactions are based on honesty, transparency, and communication.
I employ a highly collaborative approach; One of the most important principles is to listen first, understand, then talk later.
As a principle, I understand of both business and end-user needs, translating into measurable outcomes.
My approach
At IOTA Foundation, I build front-end teams and provide UX consulting with leadership, guidance and oversight on key Web3 initiatives.
How do you deliver exceptional results in a fast-moving Web3 environment?
By empowering the entire UX/UI team to operate as innovators, thinkers, inventors, creators, team players and individual contributors.
10+ years of leadership experience
Director, Design and User Experience
IOTA Foundation, London / Remote
2018-Present
Head of Design
Assertis Ltd, London
2015-2018
Lead UX/UI Designer
Lightmaker, UK
2011-2015
Awards
2015
Aiga Featured Gallery
XBOX World of Tanks
2013
Webby Honoree
Lightmaker team for Fulham FC
2012
Precedent website of the month
Norton Rose Fulbright
Clients
Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa
Skills
Structure & Team Management Mentoring DesignOps User Testing UX Design Personas Information Architecture Card Sorts Heuristic Analysis Stakeholder Management Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Google Analytics: Quantitative Analysis