About Andrew

My Work Speaking About Me

I listen. I collaborate. I guide.

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Working together

My professional interactions are based on honesty, transparency, and communication.

I employ a highly collaborative approach; One of the most important principles is to listen first, understand, then talk later.

As a principle, I understand of both business and end-user needs, translating into measurable outcomes.

My approach

At IOTA Foundation, I build front-end teams and provide UX consulting with leadership, guidance and oversight on key Web3 initiatives.

How do you deliver exceptional results in a fast-moving Web3 environment?

By empowering the entire UX/UI team to operate as innovators, thinkers, inventors, creators, team players and individual contributors.

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10+ years of leadership experience

Director, Design and User Experience

IOTA Foundation, London / Remote

2018-Present

Head of Design

Assertis Ltd, London

2015-2018

Lead UX/UI Designer

Lightmaker, UK

2011-2015

Awards

2015

Aiga Featured Gallery

XBOX World of Tanks

2013

Webby Honoree

Lightmaker team for Fulham FC

2012

Precedent website of the month

Norton Rose Fulbright

Clients

Nokia, Chelsea FC, Fairtrade, Disney, NHS, Oxford University, RBS, Coutts, Fly Dubai, General Medical Council, Gatwick Express, Go Ahead Group PLC, Fulham FC, House of Lords, AMEX, Eurotunnel, Corinthia Hotels, Norton Rose Fulbright, Wargaming: World of Tanks, The Open Championship, Southbank Centre, World Travel Tourism Council, Trademark East Africa

Skills

Structure & Team Management Mentoring DesignOps User Testing UX Design Personas Information Architecture Card Sorts Heuristic Analysis Stakeholder Management Wireframing Interaction Design Prototyping (Axure/Principle/Keyshape) Data-Driven Design Product Auditing Google Analytics: Quantitative Analysis